Voodoo Daddy
Situation
Golfers have difficulty stabilizing and aligning their putters
Objectives
Create a putter that is stable through impact
Create a putter that assists golfers with alignment
Results
Won several professional tournaments
Highest MOI (moment of inertia) available in putters for stability through impact
Launcher 460
Situation
Time-consuming process to develop woods
Objectives
Create the largest driver that Cleveland Golf has ever made
Leverage the equity of the Launcher brand
Develop a 3-D parametric wood file
Results
Decreased mean time to market by 20% on a product that usually takes a year to develop
Golf Digest’s Best Shape Award
First parametric wood ever created at Cleveland Golf
Milled Series Putters
Situation
Golfers had difficulty stabilizing their putters
Objectives
Create a putter that is stable through impact
Results
Golf Digest’s Hotlist
Counter-balance in the toe helps to stabilize the putters through impact
